Drumbeats amidst foliage signaled the start of FOLDED & HUNG’s (F&H) show for MEGA Fashion Week’s 5th-day offering. The much-awaited spectacle coincides with the local brand’s 20th year anniversary and  CEO Ronald Pineda made sure to wow everyone in attendance. He did not disappoint.

Walking the runway at One Canvas were F&H’s brand ambassadors led by Nadine Lustre , Maymay Entrata and Edward Barber (of Mayward fame), Jesse Wilson, Mond Guttierez (who brought his parents, sister Ruffa G and her daughters), and Lauren Reid. Of the showbiz turned ramp models for the night, the standout was clearly Nadine who gave the crowd attitude and posed like a pro.

“The pieces we chose represent F&H as it is today. It’s fresh, young and a bit edgy,”

F&H represents the young, wild and fashionable set.

It was a very modern, fun and colorful collection. Black, red, blue, red and green were the dominant colors of the night. “The pieces we chose represent F&H as it is today. It’s fresh, young and a bit edgy,” said Ronald. “Our ambassadors represent our look and we hope that translates effectively to our target market.”

For its online campaign, F&H added erstwhile It Girl Georgina Wilson. The clothes are staples in the young set but the brand’s appeal cuts across the older clients as well.

Visit F&H stores nearest you to avail of the Stay Wild Collection!

 

With a pocketful of glitter,

 

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