You’re in the grocery and have a cart full of groceries. You have your usual brands there and some you perceive as healthy because the packaging has pictures of fruits and words like healthy, organic, and made from real ingredients on it. Have you ever stopped to check the back label to check if the packaging claims are true? You might be surprised to know that your favorite drink is mostly made up of sugar.
The call to action aims to encourage other moms to be more mindful of what they serve the family. More so, it’s an invitation for other brands to join the movement of practicing truthful and transparent labelling.
Make the Pledge
This is the reason why All Natural Seasons Fruit Juices by Dole Philippines has recently launched a campaign called “PledgeToDoubleCheck.” Mom celebrities, select Mom online personalities and Dole employees were requested to post photos of themselves reading the back labels of products in the supermarkets (point of purchase) or even at home. The call to action aims to encourage other moms to be more mindful of what they serve the family. Moreso, it’s an invitation for other brands to join the movement of practicing truthful and transparent labelling.
So what are the things that we as consumers should watch out for? Three basic things: Are the ingredients easy to read? (Some brands are find of using fructose, glucose and other fancy words that all mean the same thing —sugar!) Are the ingredients really natural or chemical derivatives? More specifically, check if the flavors, colors and sweeteners are artificial.
So the next time you go to the grocery, make a proactive and conscious move to choose food and drinks that are really nutritious for the family. And should you choose to join this worth mommy movement, take a photo of yourself reading the back label of products. Post your photos on IG or Facebook . Use the hashtag #PledgeToDoubleCheck and tag @allnaturalseasons .
With a pocketful of glitter,
