“I want everyone to wear what they want and mix it in their own way. That to me is modern. “ – Karl Lagerfeld, designer at the House of Chanel
From helping his mom manage a small boutique in Pampanga to selling clothes from the trunk of his car to joining bazaars in Greenhills, Ronald V. Pineda has certainly come a long way. His clothing brand FOLDED & HUNG (F&H) now has 64 stores nationwide and his empire is expanding by the day.
A visit to the F&H flagship store in Glorietta proved to be quite the experience for me. I was amazed at how select items can be mistaken for pieces from international brands (you’ll see later just what I mean). “The brand stands for high street style. The line is stylish yet comfortable, youthful yet confident and the quality is certainly worth the customer’s money,” Ronald says emphatically. “All my siblings have a hand in running the business. My sister Claudette is in charge of women’s wear, while my brother Fel is the finance head. My other JR designs the menswear line. Alan Vianzon, my business partner, is responsible for marketing. Our combined efforts have made F&H the brand it is today.”
STLYE IS A CHOICE
From the myriad of choices in the store, I put together over a dozen looks. Taking the cue from Mr. Lagerfeld, I mixed and matched the pieces. Here are my top picks from F&H.
Creme of the CROP
THE FLORAL JACKET
STRIPES AND PLAID
BLACK AND WHITE (The Luxe Collection)
QUESTION: (WINNERS WILL GET P500 GIFT CERTIFICATES FROM FOLDED AND HUNG!)
1. Which piece/s did you like from this feature and why?
LEAVE YOUR ASWERS ON THE BLOG! Best comments will be chosen.
“It’s my goal to invade the international market. F&H will be ready in a few years to go global. We have a distinct look, we observe the highest quality in our pieces, and we have the passion to drive the brand as far as it can go. Lastly, we can also boast of a very competitive price point ,” an excited Ronald shares. I asked him if he will consider producing scents or maybe even a home line. “Why not? I’m claiming it now that all these are possible. I’m open to all of the blessings of the universe!”
Congratulations to you, my friend! Your positivity is inspiring. Cheers to your success Ronald and to the the blessings that are yet to come!