An ounce of prevention is worth a pound of cure. This saying resonates immensely with mothers. One of the most difficult things that a parent has to face is taking care of a sick child. We have all dealt with cough and colds, fevers, flu, asthma and a host of other illnesses. But what happens when there is no cure for your child’s ailment? Case in point- dengue. In the first three quarters of 2016, the Department of Health reported 84,000 cases of dengue in the country and out of this number, 372 people died.
Born Out of Love and Necessity
In 2012, friends Marga Nograles and Celine Gabriel-Lim decided to put up Kiele to address their own needs for an effective deterrent to insect bites. “As a mom of three, I’m always concerned about my children getting insect bites and the dangers that come with that, specifically dengue. Celine has sensitive skin and is quite prone to them, too,” shared Marga. “We tried many brands in the past. Some would work but were full of toxic ingredients. Some smelled good but were inefficient.”
Unsatisfied with what was available in market, the two women thought of creating their own anti-mosquito spray. The idea was to make no less than a product that was efficacious, all natural and one that had a distinctly unique fragrance. It took the women more than a year to achieve this. “The process involved numerous trials and errors. We sourced our scents from France and worked closely with local fragrance experts to come up with a product that met both our meticulous standards. And that’s how Kiele’s anti- mosquito cologne was born.”
Origin and Philosophy
Marga and Celine chose Kiele (a french name) for the brand as an ode to the french origin of their fragrance. Later they discovered that Kiele also means “fragrant blossom” in Hawaiian which turned out to be pretty apt description.
The business partners confess to being the biggest fans of their products. To date there are two eau de toilette: the Kiele Anti-mosquito Baby Cologne and Chibelli Alcohol-free Baby Cologne (not anti-mosquito). Also available is the Kiele Green Tea Anti-mosquito Room Spray which leaves your house smelling fresh but also keeps those pesky insects at bay. All are backed by the brand’s par excellence philosopy which is comprised of 3 A’s : anti-mosquito, contains anti-harmful chemicals and is acceptable for all ages
What’s next for the brand? “We are definitely planning on expanding our categories as we continue to create products that are all natural and safe for consumers. Next in line is the Kiele Skin Correcting Powder which is a cosmetic wonder! It not only blurs imperfections and creates a perfect matte finish but also heals and protects as it is loaded with anti-acne and anti-aging properties,” enthused Marga.
For a brand that started out as a personal undertaking, Kiele now has a solid fan base that’s consistently growing. I was all but ecstatic when I discovered it. The nightmare of having both my kids in the hospital because of dengue last August (yes, they form part of that alarming statistic) still haunts me. Today, I spray the anti- mosquito cologne on my children everytime they leave the house. The packaging is very handy too and fits comfortably in my daily bag. It’s also very reasonable priced.
Another plus is that for a minimum order, the owners can customize the bottles in the design of your choice. I absolutely loved the bottles with The Busy Queen P logo that Marga just made for me! These perfect blend of protection, prevention and light perfume in a bottle makes wonderful gifts.
For orders, you may call the Kiele hotline 0307 8621 and look for Tonette. Kiele is also sold in the following stores: The Echo Store, Tart Tatin (Rockwell) and Nothing But Water.
With a pocketful of glitter,