“A woman is never sexier than when she is comfortable in her clothes. “ – VERA WANG
I arrived twenty minutes earlier for the day’s interview . I found the stall of ILAYA COUTURE at the ARCHAEOLOGY Wing , second floor at the Power Plant Mall. Clothes always excite me and last Tuesday was no different. I went through the racks and immediately found pieces that I liked. The first thing that came to my mind while looking at the clothes was that I can so totally wear these!
A few minutes later, owner/entrepreneur/ designer Tina Navarro arrived. “I named the brand after Ilaya street in Divisoria. It’s a place known for selling all kinds of textiles. When I started the business ten years ago, I bought mostly from Ilaya but now I source the fabrics from China, Hong Kong , Korea and Japan. My brand is all about uncomplicated , comfortable but fashionable dressing. All women have insecurities about their bodies. I make clothes that enable women to feel confident about themselves by hiding their problem areas. It’s every woman ‘s right to look good whether she’s going to the office, to school to drop off the kids or even to the grocery.”
JUMPSUITS AND JACKETS
While we were doing the shoot, I was amazed at how reasonably priced everything was. All the clothes we picked for the feature cost less than PHP2000 (less than USD50) ! For the quality of the merchandise and the wearability factor (meaning you can wear the clothes many times over), the BQP gives ILAYA COUTURE an “AA” for Absolutely Affordable!
What can the customers look forward to from ILAYA COUTURE? Tina says that she’s launching the holiday season next. Capes, trenches and overcoats will soon be in her Robinson’s Manila and Rockwell branches. Of course, I had to try the clothes myself. Glad to report that I loved the shift dresses for its “forgiving” qualities (like camouflaging my arms and stomach area) as well as for its fashion forward prints. I just had to take one home. Please feel free to follow the BQP’s lead. 🙂