Amina Aranaz – Alunan grew up in a creative and business environment. Her mother Becky Aranaz was in the export business and manufactured bags for international labels . So it was but a natural progression for her to try her hand in the same field. “The time came when we wanted to create our own designs and have our own brand, “ she recalls. “My Mom had the technical know-how and I had the passion for designing. Our earliest products were sold exclusively in bazaars in the nineties. Women of all ages would come to our table and hoard everything because it was a seasonal event. Then we started selling from our house – but clients would come at all hours!” she adds animatedly. “So finally, we decided to open our very first store along Julia Vargas in 2004.”
After college, Amina attended Instituto Marangoni in Milan where she earned her Masters in Fashion Accessories. Armed with her degree , she returned to Manila with a firm resolve to make Aranaz a serious contender in the fashion industry. Fast forward to today, the brand is now 15 years old —flourishing, in-demand both locally and globally and evolving continually.
BOQUERIA Resort 2015 – Inspired by her many travels, Amina decided to make the lively market places as her starting point for her latest collection. From the market stalls of Manila, the souks of Turkey to Moroccan bazaars, she took the colorful, the interesting and the unique. The result —a line that exudes an artisanal spirit with handmade bags that are beautifully made using intricate weaving and masterful handcarving techniques.
CLUB TROPICANA – The previous season’s collection is no less stunning as the resort line. Bursting with vibrant colors and designs, the totes, handbags and clutches are refreshingly original and arresting.
THE QUEEN’S CHOICE
Truly, ARANAZ has made its mark in the global market. The women behind the brand are relentless in their pursuit for excellence. ”My Mom kows what will sell and what will not . My younger sister Rosanna edits and refines my sketches. We love our work and it shows in our products, ” Amina remarks finally.
The brand is now being sold online by Harper’s Bazaar, Moda Operandi and Shop Latitude. Locally, it’s shops are located at Greenbelt 5 (2/f) and at Rockwell Mall (2/f).
Can’t wait to get the Carrie, Rocio and the Palma in blue lacquer!